Solar panel company Solaria will merge with California-based residential sales platform provider Complete Solar to form a new company: Complete Solaria. This will allow the new company to act as a full system operator, providing residential installers with sales expertise, design assistance and product access.

Complete Solar CEO Will Anderson will act as Complete Solaria’s CEO while Solaria CEO Tony Alvarez will act as president.

“I am honored to be leading this new combined organization. By bringing together Solaria’s truly differentiated products and their amazing network of loyal installers (their Pro Partners) with Complete’s customer-focused business model and industry-enhancing tools, we will make all our partners more successful and expand the market for solar. This will create the scale and velocity we need to become the industry leader,” Anderson said.

Solaria, which is headquartered in California but produces its solar panels in South Korea, is a leader in shingled-module technology. The company has a network of residential installation partners throughout the United States. This company merger will allow Solaria solar panels into more states and expand supply chain certainty.

“I’m extremely excited at what the combination of Complete Solar and Solaria will be able to achieve. The merger of our companies gives us critical mass, enabling us to immediately provide a broader array of services to our 1,200+ installation partners while significantly expanding Complete Solar’s geographic footprint,” Alvarez said.

Complete Solaria’s enhanced capability will allow for one-stop service from design to the installation and financing of a customer’s complete solar needs. Complete Solaria’s financing partnerships will provide significant transparency to solar customers while driving lower monthly electricity costs.

Kelly Pickerel has over a decade of experience reporting on the U.S. solar industry and is currently editor in chief of Solar Power World.

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